The Problem with Conventional Investment Thinking
Picture this: You're the captain of a naval vessel navigating unpredictable waters. Traditional investment approaches are like having a single lookout scanning the horizon in just one direction, hoping to spot the next threat or opportunity before it's too late. But what happens when danger approaches from behind, from the sides, or from multiple directions simultaneously?
This is exactly the challenge facing successful business owners and entrepreneurs in today's investment landscape. The conventional approach of trying to predict "what comes next" and positioning portfolios accordingly is fundamentally flawed. Markets don't move in predictable patterns, and threats to your wealth can emerge from any direction, often simultaneously.
Introducing AEGIS: Your Investment Defense System
At Schulz Wealth, we've developed the AEGIS Investment Defense System—a comprehensive approach inspired by two powerful defensive concepts:
- The Shield of Zeus (Aegis): Providing protection from above
- The Navy's AEGIS Combat System: 360-degree threat detection and defense
Just as the Navy's AEGIS system doesn't try to predict where the next missile will come from but instead maintains constant vigilance in all directions, our investment philosophy focuses on comprehensive protection rather than prediction.
The Four Pillars of AEGIS Defense
1. Core Strategies: The Growth Engine
Threat Addressed: Inflation Risk Solution: Public Equity Markets
The foundation of wealth building remains the public equity markets—your highest expected return asset class over time. This is your primary defense against inflation silently eroding your purchasing power year after year.
Why this matters for business owners: You've already taken the entrepreneurial risk to build wealth. Now it's time to let the broader market work for you while you focus on other priorities.
2. Buffer Strategies: Smart Market Participation
Threat Addressed: Market Risk Solution: Buffer ETFs with Downside Protection
Here's where we get sophisticated. Traditional investing says you must accept full market volatility to capture market returns. We disagree.
Buffer ETFs allow us to participate in market gains up to a cap while providing meaningful downside protection. For example, we recently secured a position offering:
- 15% downside protection on the S&P 500
- Full participation in gains up to 11.7%
- One-year commitment period
This isn't market timing—it's intelligent risk management. We're happy to give up unlimited upside in exchange for sleeping well at night, knowing our clients have substantial protection during market downturns.
3. Alternative Strategies: Breaking the Correlation
Threat Addressed: Correlation Risk Solution: Private Markets and Real Assets
Both stocks and buffer strategies move in the same general direction during market stress. This creates correlation risk—when everything falls together.
Our alternative investments include:
- Private equity opportunities
- Real estate investments
- Private debt offerings
- Other non-correlated assets
These investments aren't marked to market daily like public securities, providing stability and different return patterns that can perform well regardless of stock market conditions.
4. Bond Strategies: The Liquidity Anchor
Threat Addressed: Liquidity Risk Solution: High-Quality, Short-Term Fixed Income
Alternative investments often come with liquidity constraints. If you need money at the wrong time—say during a market downturn when your alternatives are locked up—you could be forced to sell at exactly the worst moment.
Our bond allocation focuses on:
- High-quality, short-duration funds
- Reduced interest rate sensitivity
- Lower default risk
- Immediate liquidity when opportunities or emergencies arise
We accept lower returns on this portion in exchange for the peace of mind that comes with having readily available capital.
Why This Approach Makes Perfect Sense for Business Owners
You've Already Taken Your Big Risk
As an entrepreneur, you've already made your concentrated bet and won. You've taken the career risk, the financial risk, and the sleepless nights. Your investment portfolio shouldn't replicate that same level of risk.
You Need Flexibility, Not Just Returns
Business owners face unique challenges:
- Lumpy income patterns
- Unexpected opportunities requiring capital
- Tax planning considerations
- Legacy and estate planning needs
The AEGIS system provides the flexibility to address these challenges while still growing wealth effectively.
You Can't Afford to Start Over
Unlike someone with 30+ years until retirement, post-exit business owners often can't afford to lose 30-50% of their wealth and simply "ride it out." You need a strategy that captures growth while protecting against sequence-of-returns risk.
The Power of Integrated Defense
The beauty of the AEGIS system lies not in any single component, but in how they work together:
- When markets are rising: Core equity and buffer strategies capture gains
- When markets are falling: Buffer protection limits losses while alternatives provide stability
- When opportunities arise: Bond positions provide immediate liquidity
- When inflation threatens: Real assets and equities provide purchasing power protection
Your Unique AEGIS Configuration
No two clients have the same allocation across these four pillars. Your specific mix depends entirely on your unique circumstances, risk tolerance, and most importantly, your comprehensive financial plan.
At Schulz Wealth, we are a financial planning-first firm. Your financial plan becomes the blueprint that determines your optimal AEGIS allocation. For example, a client needing income soon might emphasize bonds, while someone with high risk capacity might maximize core equity exposure.
The Human Element: Why Relationships Matter
This is precisely why having a great relationship with your advisor is crucial. Technology can provide investment products, but it cannot understand the emotional weight of your decisions, recognize when circumstances change, or help navigate complex trade-offs between growth and protection.
Your AEGIS allocation should evolve as your life evolves. Business owners' lives are dynamic—market conditions change, family situations evolve, and financial goals shift. The advisor who understands your story can make adjustments that no algorithm ever could, whether that's increasing buffer allocation before a major expense or expanding alternatives when liquidity improves.
Beyond the Portfolio: A Complete Defense Strategy
AEGIS isn't just an investment approach—it's part of a comprehensive wealth defense strategy that includes:
- Comprehensive financial planning to model various scenarios
- Tax-efficient implementation across all strategies
- Regular monitoring and rebalancing as conditions change
- Ongoing coordination with your tax and legal advisors
The Bottom Line
You didn't build your business by hoping everything would work out fine. You built it by planning for multiple scenarios and protecting against various risks.
Your investment portfolio deserves the same thoughtful, defensive approach. The AEGIS Investment Defense System provides sophisticated protection without sacrificing growth potential, because in today's uncertain world, the best offense is a superior defense.
Until next time,
Austin Smith, CFA®, CFP®
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