Leading As A Woman In A Male-Dominated Industry with Colleen Keyworth
Colleen Keyworth, Director of Sales & Marketing for Online Access, joined the show this week to share her perspective on the HVAC industry, what it’s like to lead as a woman in a male-dominated industry, and focusing on long-term growth with her marketing clients. As the director of sales for a marketing company for HVAC contractors, Colleen has a unique view of the industry and what makes the trades so different from other industries in terms of marketing. We also discussed navigating growth in the market and how she always focuses on long-term retention instead of short-term gains. Colleen also shared the importance of networking with others in her industry and how that’s helped her business and career.
Tune in this week on P&L to learn about leading as a woman in a male-dominated industry!
Contact Colleen at https://www.linkedin.com/in/colleen-keyworth-50719b72/
“Being a leader is something I fell into that has become a passion over the last decade." - Colleen Keyworth
This week on Priorities Lifestyle:
- Finding others in your industry to network and grow with
- How the HVAC and air-conditioning industry has evolved
- Becoming a woman leader in a male-dominated industry
- Navigating growth in your industry
- Focusing on long-term retention over short-term wins
Our Favorite Quotes:
- “People don't talk about air conditioning until it's broken. It's very much an undertaker industry, but it's a very necessary industry." - Colleen Keyworth
- "Being a part of a group within an industry, and being able to share resources, ideas, etc. is so crucial to your success." - Rob Schulz
- “You have to be able to stretch yourself out of your comfort zone." - Colleen Keyworth
About Rob Schulz and P&L Priorities & Lifestyle Podcast
The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.
Email Rob at rob.schulz@schulzwealth.com with questions and comments, or to schedule a one-on-one conversation.
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*You’re listening to P&L: Priorities & Lifestyle with your host Rob Schulz. Rob is the Founder and President of Schulz Wealth. All opinions expressed by Rob and his guests are solely their own opinions and do not reflect the opinions of Schulz Wealth. This podcast is for informational purposes only and should not be relied upon for investment decisions. Please refer to our website for more information: schulzwealth.com
