--- title: "P&L: Priorities & Lifestyle Episode 75" description: Join Rob Schulz as he chats with John Sherk, owner of Operations Laboratory, about recruiting in the trades, tackling labor shortages, and future trends. Tune in! --- [Blog - Schulz Wealth ](https://schulzwealth.com/blog) # [P&L: Priorities & Lifestyle Episode 75](https://schulzwealth.com/blog/pl-priorities-lifestyle-episode-75) Written by [Schulz Wealth](https://schulzwealth.com/blog/author/schulz-wealth) | Jan 2, 2025 7:36:11 PM   ## P&L: Priorities & Lifestyle Episode 75 -  ## Recruiting In The Trades with John Sherk     We’re kicking off 2025 with a relevant topic in today’s economy: recruiting in the trades, and how we overcome skilled labor shortages. John Sherk, owner of Operations Laboratory, joined me to share his perspective on the right ways to recruit and scout new talent, why companies should avoid attracting talent solely off wages, and how the recent market shifts have affected the industry. We also talked about the massive shift that’s happened in these industries in the last 5-10 years, and what John thinks the future holds as we head into this new year. Tune in this week on P&L to learn about recruiting in the trades!  Contact John at [https://operationslaboratory.com/](https://operationslaboratory.com/) *"Recruiting in the trades is like two guys running away from a bear. You don't have to outrun the bear, but you do have to outrun the other guy."* - John Sherk **This week on Priorities Lifestyle:** - Understanding the human side of recruiting - How recruiting has changed in the last 5-10 years - COVID’s impact on the trades - The right approach to succession planning - Building a culture that people want to be a part of - How we overcome skilled labor shortages   **Our Favorite Quotes:** - *"If you're recruiting someone today, you're not recruiting them off a couch." - John Sherk* - *"All anybody really wants is for you to tell it to them straight." - Rob Schulz* - "If you're going to get strategic about your recruiting, the first thing you have to do is decide whether you're going to go for talent with culture and strategy, or with wage wars." - John Sherk **About Rob Schulz and P&L Priorities & Lifestyle Podcast** The P&L: Priorities & Lifestyle Podcast is a show for business owners. In each episode, host and financial planner Rob Schulz sits down with business owners and the professionals that serve them to talk about business building, life, money — and the all-important transition out of the business, which inevitably happens to everyone who has ever founded a company.  Email Rob at [rob.schulz@schulzwealth.com](mailto:rob.schulz@schulzwealth.com) with questions and comments, or to schedule a one-on-one conversation.  Follow Rob on [LinkedIn](https://www.linkedin.com/in/robschulz/) Follow Schulz Wealth on [LinkedIn](https://www.linkedin.com/company/schulz-wealth/) Follow Schulz Wealth on [Facebook](https://www.facebook.com/robschulzcfp) Order Rob’s book, *Thoughts on Things Financial*, on [Amazon](https://www.amazon.com/dp/1734849002/) | [Barnes & Noble](https://www.barnesandnoble.com/w/thoughts-on-things-financial-robert-schulz/1137310203;jsessionid=E92356B7CED6772BB3A3F3B1DE219717.prodny_store01-atgap02?ean=9781734849004) | [Kobo](https://www.kobo.com/us/en/ebook/thoughts-on-things-financial-your-guide-to-a-chaotic-money-world) | [iBooks](https://books.apple.com/us/book/id1522620043) | [Kindle](https://www.amazon.com/Thoughts-Things-Financial-Guide-Chaotic-ebook/dp/B08CGS7JH1/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=) Subscribe to the podcast here: [Apple Podcast](https://podcasts.apple.com/us/podcast/p-l-priorities-lifestyle/id1561861003)  [Spotify](https://open.spotify.com/show/5qgZgmV7oZh4Vaz4zdYvSx) [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9wcmlvcml0aWVzYW5kbGlmZXN0eWxlLmxpYnN5bi5jb20vcGxheWVyZm0?sa=X&ved=0CAMQ4aUDahcKEwjQl-PdiMz5AhUAAAAAHQAAAAAQAQ) [Audible ](https://www.audible.com/pd/Podcast/B08JJN4YBH) And, if you enjoy the show, please leave a review to help others discover the podcast. *You’re listening to P&L: Priorities & Lifestyle with your host Rob Schulz. Rob is the Founder and President of Schulz Wealth. All opinions expressed by Rob and his guests are solely their own opinions and do not reflect the opinions of Schulz Wealth. This podcast is for informational purposes only and should not be relied upon for investment decisions. 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