P&L: Priorities & Lifestyle Episode 47 - Creating the Best Business to Work In with

Ross Paterson

 

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Ross Paterson is a performance and leadership coach. He is also the President of XM Performance, a consulting, training, and coaching firm that helps small- to mid-sized businesses accelerate their growth. Ross has over 30 years of experience leading, coaching, and teaching in a wide range of environments. He formerly served as the Company Commander of the US Army’s 101st Airborne Division and as a general manager at General Electric. In addition to his work at XM Performance, Ross is the founder and Director of Global Fusion, an international development non-profit. He holds a degree in Mathematics from James Madison University.

Ross joins me today to discuss what it takes to optimize a business’ work environment. He explains why it’s critical to build marketing and sales systems that regularly create cash flow. He shares how owners can avoid getting overwhelmed and burnt out. He discusses emotional intelligence in leadership and outlines his “VGHT” principle. Ross also highlights why having a strategic focus is essential to any business’s success and underscores why every organization needs to be clear on its culture.

“Humans want to feel loved and cared for, and they want to work on something that has meaning and purpose.” - Ross Paterson